On 7 January 2010, BMC Software announced that it has acquired Phurnace, a small, privately held startup located in Austin, Texas that offers application release automation for Java Platform mainly J2EE environments. Phurnace established in 2006, they have few dozen paid customers, estimated trailing revenue in $2009 is $3M (US Only!) and 20 employees. BMC did not disclose financial terms of the deal;
What we can learn from this deal ?
– Application Service Automation is COMPLENATRY to all platform suites (HP BTO – formally OpsWare etc,) which focuses primarily on the operating system and software infrastructure, otherwise BMC will not add this functionality into their BladeLogic Server Automation (BSA) platform.
– The importance to the top line of eBusiness application on one hand and the complex application operational service requirements required solution which the exiting solution not design for.
– They did an excellent job with marketing exposure — e.g., multiple industry analyst reports and approx. one press release per month plus other PR and marketing activities. in the period September 2008 to date, Phurnace issued 41 press releases and news stories
Phurnace acquisition proof once more that there is strong unmet need for Application Service Automation solution.