BCG’s 3 Steps Smart Design Approach



BCG’s Smart Design approach involves three main steps—the why, what, and how(see Exhibit 2):

  • Define the purpose of the reorganization (the why).
  • Determine the behaviors that will support that purpose and design the organization in such a way as to promote those behaviors, using a broad range of design elements (the what).
  • Make it happen (the how).



BCG Smart Design Approach


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